Free Live Webinar

The Do's and Don'ts of Targeted Job Ads


March 21, 2019 | 1:30 - 3:00 PM EST

Webinar Overview

When you're trying to recruit the best possible talent, it seems to be common sense that you might want to post the job description on certain websites or with language that will attract the demographics you think will be the best fit for the job.

But can this land you in legal hot water?

A recent lawsuit alleged that T-Mobile US and Amazon discriminated against older job seekers by targeting their ads on Facebook for a younger demographic. The prosecution argued that because they were unable to see the ads targeted towards young professionals (under 40), they were unable to apply for the job, and that the practice violated the ADEA (Age Discrimination Employment Act).

The practice of microtargeting - selectively targeting certain Facebook or other social media users with age or geographic limits - clearly makes it easier for recruiters to narrow the field of applicants. However, employers must ensure they avoid costly lawsuits and abide by federal law.

Join us on Thursday, March 21st, for a FREE webinar exploring the do's and don'ts of targeted job ads. Employment attorney Kimberly Klimzcuk will provide much-needed guidance on how to effectively and legally post job ads to reach your preferred audience while avoiding legal mishaps that could result in a devastating lawsuit.

You Will Learn


9 Tips for Improving Offer Acceptance Rates

With fewer qualified candidates for each role and the battle for talent being more fierce than ever before, recruiting can often feel like a never-ending battle. Employers all over the country are struggling to go through an extensive interview process just to have their candidates reject their offers at the very end. If multiple candidates are rejecting your offers, it can quickly become a vicious, not to mention costly, cycle.

Download this exlusive infographic from BLR to learn what can be done today to improve offer acceptance rates and save employers precious time and money.

Presented By

Kimberly Klimczuk, Esq.

Partner, Skoler, Abbott & Presser

Kimberly joined Skoler, Abbott & Presser in 2004 and concentrates her practice on labor law and employment litigation. Her experience includes representing clients in labor arbitrations before courts and administrative agencies in a variety of employment law areas, including wage/hour law, discrimination, harassment, wrongful discharge, and breach of contract.


Kimberly is a frequent speaker for a wide variety of associations and organizations, including BLR Events and webinars.


Register Now

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